Closed Loop Marketing

Was it the full-bleed magazine ad, the optimization you did for Google, or just word of mouth? Even if you’re a fledgling business, you may find it difficult to gauge the success of your multiple marketing and PR campaigns. Unless you have the ability to consult each of your audience members as if they were walk-in store traffic, you may never, ever know from whence they came.

At Congruent Media, we don’t want you stressed like that – it’s bad for your complexion.

Sit back, have a cool slice of melon, and let us put your communications efforts under a warm, moist towel. We can create, compile and analyze consumer surveys; tease out database

interactions down to the tiniest tangle of nuance; and polish your next promotion with coupon redemptions and consumer behavior reports. Even if you have a full-blown PR campaign running loose out there in the world, we can track that story down to your Web site statistics using analytics, vanity URLs and coded entry points.

Integrated closed-loop marketing campaigns will give you amazing insight into your audience’s behavior, helping you understand their desires, and generally calming your anxiety about your ongoing PR efforts. And you won’t even need to do a mud bath.