News
Jun / 23 / 2009
CONGRUENT MEDIA, HURRICANE GRILL & WINGS GROW RELATIONSHIP WITH INTEGRATED CAMPAIGN
BALTIMORE, MD (June 23, 2009) – Congruent Media LLC, an Internet marketing and interactive design agency in Baltimore, Maryland and St. Paul, Minnesota, announces the launch of a new, integrated campaign for West Palm Beach, FL-headquartered restaurant Hurricane Grill & Wings.
The new, integrated campaign is highlighted by the closed-loop eCoupon marketing program developed by Congruent Media and featured on the Hurricane Grill & Wings website, www.HurricaneWings.com. The program allows for the tracking of customers that download and redeem the coupon offer at any of the Hurricane Grill & Wings locations in Florida. The promotion is being supported across multiple channels including search engine marketing, eNewsletters, and a print advertisement.
Congruent Media already hosts the Hurricane Grill & Wings website, and provides Internet marketing support on varying levels including database programming, multimedia design, search optimization and strategic development.
“The long-standing relationship that we have had with Congruent Media is the reason why we chose them to launch this campaign,” says Dean Tendrich, Chief Marketing Officer of Hurricane AMT, LLC. “The team at Congruent is top-notch and they always deliver work that we can be proud of, but also work that provides a great return on investment.”
“The Hurricane Grill & Wings franchise is the kind of Client you can really hang your hat on,” says Dan Dawes, Partner at Congruent Media. “They have a strong, recognizable brand in their markets and we really enjoy and have fun delivering effective creative and strategies for them.”
Congruent Media is also developing more promotional campaigns that will launch in the coming weeks and months.
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About Hurricane Grill & Wings
The original Hurricane Grill & Wings opened in Ft. Pierce, Fla., in 1995. Currently, there are 28 Florida locations with additional restaurants planned from Jacksonville to Miami. Expansion outside the state will begin in the fall of 2009 with new stores opening in Arizona, New York and Ohio.
About Congruent Media LLC
Congruent Media is an award-winning, full-service Internet marketing and interactive design agency headquartered in the Canton neighborhood of Baltimore, Maryland. Clients include UPS Logistics Technologies, the American Iron and Steel Institute, the Metal Roofing Alliance, Johns Hopkins University, and Hurricane Grill and Wings.
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